Can I drop off my materials at the
school?
No. The ads are not processed at the school, therefore, you must mail them to THE
YEARBOOK COMPANY.
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Do my photos
have to be the same size as the template?
No. We scan and digitize each photo, therefore we are able to enlarge and/or reduce
photos. Vertical photos work best, but we can also zoom in on portions of photos and crop
if you desire.
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Will my ad be the same
size as the template?
This depends on the size of each individual school's yearbook. Generally if it is a high
school yearbook, the sample ad is about 80% to 90% of the size that the ad will be in the
yearbook. If it is a middle school yearbook, then the size is about the same.
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Do I
have to have the exact amount of words specified on the sample template?
No. The amount given is a suggested amount to coincide with the size of the ad and what
would be legible. If you write slightly more, the text will be put in a smaller font than
shown, if you write less, it will be enlarged.
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How can I indicate
which photo I want to go where?
Please write a number corresponding to the template lightly on the back of each photo.
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Do I have to type my text?
We try our best to ensure accuracy in the reproduction of messages, therefore submitting
typed text is the best way to help us. We cannot guarantee the accuracy of any text that
is handwritten, due to variations in handwriting size and style and human error. If you
would like to submit your text on disk, you may certainly do so. Also, please do not type
in caps unless you wish your message to appear in capital letters.
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Will my ad be in color
or in black and white?
That depends on what types of ads your school offers and what type of yearbook they print.
Please see the order form for pricing and availability. But if you submit color photos for
a black and white ad, they will be converted to grayscale.
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Must I choose
from one of the pre-designed ad formats?
Yes. Due to the quantity of ads received, we cannot customize each one. If you prefer a
more personalized memory for your student, you may create a CUSTOM ad and submit
camera-ready art.
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What does
"camera-ready" mean?
Camera-ready means that the ad is done exactly as it is to be seen in the book, with
photos pasted down and text in place. There is no limit to what you can do with a custom
ad, so long as the ad itself fits within the specifications given on the order form.
Camera-ready ads will be scanned in exactly as they are submitted and therefore must be
submitted to size.
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Can I submit my ad or photos on disk
(digitally)?
If you so desire, you may submit an electronic file(s) with only
the following specifications: photos or complete ads may be submitted as actual size tiff
or jpg files with a minimum resolution of 300 dpi. Anything less than this
resolution is not suitable for yearbook printing. (Please note that Photoshop defaults at
only 72 DPI so you must set the resolution prior to creating the ad/scanning. Resampled
files tend to be very fuzzy.) Color ads must be saved in CMYK color and black and white
ads must be saved in grayscale. We are unable to accept any digital files done in
Microsoft Word, Publisher, Powerpoint, or any other desktop publishing-type program
(unless it is submitted as a custom ad and printed out on photo paper, see above). Zip
disks or CD's are acceptable but we cannot accept files via email.
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Is there a discount for custom
ads?
Unfortunately, no. The fee you are paying is for the actual ad space, not the creation of
the ad, much like putting an advertisement in the newspaper, phone book or on television.
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Where does the money
I am paying for this ad go?
Revenue from student and business ads goes to the school and the yearbook program.
Generally, the yearbook is self-supporting and most yearbook staffs rely on this income
and parent support to keep the cost of the yearbook down. Often they pay for color in the
book and/or other upgrades to the book while other times it is used for technology and
education.
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If
the yearbook doesn't come out until the end of the school year, why must my ad be
submitted so early? And why do the prices increase each deadline?
The yearbook is generally created beginning in October and finished in a matter of 5
months. As time elapses and pages are submitted to the publisher, the actual price of each
page in the book increases month by month. In order to keep the cost of the yearbook down
and ad prices low, schools try to sell and submit ads as early as possible.
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Must I
submit all my ad materials at the time of payment?
Yes. Again, the price of the ad and the time the ad itself is submitted for printing are
interrelated.
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Why can't I choose from more
fonts?
Because fonts are owned and often the school, the customer and the publisher do not always
own the same fonts, we can only offer the fonts shown on your order form.
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Can I cut my photos?
It is not recommended that you cut photos unless it is in the same shape as the template.
If your photos are in unorthodox shapes, we will be unable to fit them into the
standardized template properly. In addition, for color ads, we will also be unable to use
a color background with odd shaped photos.
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Can I send
copies of my photos instead of originals?
Please do. As long as your copies are good-quality, copies generally work just as
well as originals. But if a photo or copy is blurry or pixelated, it will remain so in the
yearbook.
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Will I receive my photos back?
Yes, but only if you have enclosed a self-addressed, stamped envelope.
We are able to send back all materials once the yearbooks are distributed so you can
expect to have them returned to you by the end of September following the receipt of the
yearbook.
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Will I
receive a confirmation upon the receipt of my order?
No. Due to the volume of ads received, we are unable to contact each purchaser
individually. Please consider your cancelled check your receipt. But you can always
contact us on the web at www.theyearbookcompany.com.
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Will I see a proof of my ad?
Unfortunately, no. Only the yearbook staff will get to see the ads before they are
finalized. They receive and make all proof corrections.
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